Carolina Wachtmeister, the current Head of Digital Transformation and Service Development at Newsec, is a business development professional. Carolina has experience in real estate, proptech, financial services and fintech. Carolina is also a Partner in Stronghold Invest, an active investment company and owner of Newsec, with a long-term view and an entrepreneurial culture. During her past tenure, Carolina invested much time in analyzing the property market and understanding the technological innovations within the space.. In her current role, she is focusing on supporting Newsec with developing and digitizing their offering by leveraging technology to future-proof its operations.
In conversation with Proptech Outlook Europe magazine, Carolina shares her insights into the ever-evolving space of real estate and property investments, with digitization as the cornerstone of property management. “The property industry is gradually maturing and understanding the benefits of digitization. It will be important going forward that companies find their core to understand what to build versus buy, i.e build partnerships to establish core competencies in integrating solutions and technologies,” mentions Carolina.
What are some of the roadblocks and the emerging trends in the Proptech space today?
Previously, the Proptech space struggled with market access. Despite several promising startups and trustworthy solutions, it has always been an obstacle to access the right solutions to bring much-needed transformation and growth. Our industry has historically underinvested in IT and digitization, which has led to the industry being laggard in terms of investing in IT and digitization.. Furthermore, the real estate and property management sector is at an early stage and somewhat struggle in finding the balance between buy, build, and identify their core strengths. Other industries have been through these phases where they have found their core competences and partnered with best of breed solutions. The property management sector is taking steps toward adopting new technologies into their workflow and operations. In order to accelerate this, companies need to stay close to their vision and strategy and allow digital solutions and technology to be enablers of the strategy and vision.